Well, well, well—look at what happens when you put a warrior in charge instead of a bureaucrat. Since Pete Hegseth took the helm as Defense Secretary, it looks like the U.S. Army’s online presence—and, let’s be honest, its entire vibe—has done a complete 180. Gone are the days of military recruitment ads that looked like an HR department at a San Francisco tech startup designed them. Now? It’s back to business: strength, discipline, and warfighting.
Hegseth wasted no time making it crystal clear that the military’s purpose is to produce warriors, not social justice activists. Early Sunday, he announced that he was actively dismantling the Diversity, Equity, and Inclusion (DEI) infrastructure in the service academies, ensuring that these institutions return to what they were meant to be: training grounds for America’s next generation of military leaders. He even posted a photo of himself meeting with the leadership of West Point, the Naval Academy, and the Air Force Academy—just to make sure there were no misunderstandings.
Strong Soldiers = Effective Warfighters💪 #Lethality pic.twitter.com/2iiG0dsLtk
— U.S. Army (@USArmy) February 8, 2025
Rangers Lead the Way! #Hooah
Want to learn more about joining the 75th Ranger Regiment? 🔗https://t.co/drqX62swxx pic.twitter.com/dzvnBJhaQ2
— U.S. Army (@USArmy) February 9, 2025
His message was direct: military academies are not liberal arts colleges, and they shouldn’t be treated like they are. Leadership, excellence, readiness, and warfighting—these are the pillars of a strong military. The days of worrying about pronouns and identity quotas? Over. Instead, future officers will focus on things that actually matter: history, engineering, and war studies. You know, the things that help win wars instead of debates in faculty lounges.
They are returning to the old slogan, “Be all you can be.”
BE ALL YOU CAN BE https://t.co/6w3S5aleFY
— U.S. Army (@USArmy) February 7, 2025
This should come as no surprise to anyone who has followed Hegseth’s career. He’s been vocal about the dangerous infiltration of DEI into the military for years, even writing The War on Warriors, which lays out exactly how left-wing ideology weakened America’s armed forces. And now, he’s in a position to do something about it.
Plenty of veterans and military leaders saw this shift coming. William Thibeau, an Army Ranger veteran and director of the Claremont Institute’s American Military Project, predicted that Hegseth wouldn’t just clean house—he’d take a flamethrower to the mess. And so far, he seems to be proving that theory right.
For years, the left insisted that injecting social justice into the military would make it “more inclusive” and somehow stronger. The results? A recruiting crisis lowered standards, and a force distracted by politics instead of preparing for real threats. Hegseth is doing what any rational leader would: cutting the nonsense and restoring the military to its actual purpose.
Here are some posts from the Biden admin:
Confidential Biden DOD memo reveals “transgender” service members can skip deployments and receive indefinite physical fitness/standards waivers, by @JordanSchachtel https://t.co/YD5CqAyeex
— Tom Fitton (@TomFitton) July 26, 2023
#USArmy #YearInPhotos:
When you train to win, the sky’s the limit.A trainee tackles an obstacle course on Harmony Church at @MCoEFortMoore, Ga. Oct. 8.
📸 by Joey Rhodes
See more top shots in 2024 at https://t.co/vKriZXbBEU pic.twitter.com/oNqhRfPr2H
— U.S. Army (@USArmy) December 22, 2024
Service with a Smile@WestPoint_USMA alum 1st Lt. Alma Cooper (right), also reigning Miss USA, teamed up with Soldiers and @NavalAcademy midshipmen to prepare and serve meals at a community kitchen in D.C. on Monday.
Just one of many events leading up to the #ArmyNavy Game. pic.twitter.com/JhkDn1GnFh
— U.S. Army (@USArmy) December 12, 2024
We are all so proud that Joe Biden ended the ban on “transjester Americans” serving in the military.
— ALX 🇺🇸 (@alx) June 11, 2023
So, if you’ve noticed a “vibe shift” in how the Army is posting online, you’re not imagining things. It’s a reflection of a bigger, much-needed transformation. The military is getting back to its roots, and for anyone who actually cares about America’s defense, that’s a very good thing.