Limited Release Of ‘Soul’ Flops

In yet another crushing blow for the House of Mouse, Disney’s latest theatrical release has ended its limited engagement with a measly $450,000 in box office earnings. That’s right, not in the millions, but in the thousands. Talk about embarrassing!

Disney had been banking on a successful theater release of Pixar’s highly acclaimed film Soul to help boost its struggling reputation and finances. However, it seems that their hopes were dashed as the film pulled in a dismal average of only 30 moviegoers per day across 1,350 theaters.

To put this into perspective, the average ticket price for a movie is $10.50, meaning that each theater only sold about $300 worth of tickets for the entire weekend. This pales in comparison to Disney’s previous successful re-releases, such as The Lord of the Rings trilogy or James Cameron’s Avatar, which were able to generate significant cultural and fandom buzz.

The failure of Soul’s theatrical release also raises doubts about the potential success of Disney’s upcoming theatrical runs of Turning Red and Luca. If even Pixar’s best film couldn’t draw in a decent audience, it’s unlikely that the lesser-known Luca and Turning Red will fare any better.

It may also be worth noting that all three of these films have been available to stream for free on Disney Plus for over a year now, making the decision to pay extra money to see them in theaters seem unnecessary. This lack of enthusiasm and word of mouth likely contributed to the low attendance rates.

Ultimately, this result is just another in a long string of financial missteps for Disney, and it will be interesting to see if they will reevaluate their plans for Luca and Turning Red’s theatrical releases. One thing is for sure, the House of Mouse will have to face yet another loss, and it’s unlikely that this will do anything to help their reputation.

So, sorry, Disney. Looks like you’ll have to go back to the drawing board and figure out a new strategy to boost your dwindling box office numbers. Or maybe just stick to your successful reboots and live-action remakes- actually, we can’t even say that anymore.

Bounding Into Comics