M&M’s candy has put their usually lovable mascots on a hiatus after the “new and fresh” spokescandies started getting criticism from conservatives like Tucker Carlson.
The popular Fox News host criticized the new candy campaign for being “woke.”
M&M began a limited edition packaging campaign that featured slogans like “Supporting Women” and they used images of the brown, green, and newly added purple female spokes candies taking feminist platforms. They also said that a portion of the profits would go to feminist charities.
“Miss Green,” the green M&M, used to be presented in a kind of sexy and feminine way, but with the new branding, her image was made more “inclusive.” She was toned down in her eyelashes and her high boots were gone and replaced with sneakers.
Carlson made this observation in early January, “The woke M&M’s are back,” Carlson said in early January. “The green M&M is now a lesbian maybe,” he said, adding that “there is also a plus-sized, obese purple M&M.”
At the time, Mars Wrigley, the company behind M&Ms, explained that the changes were made to demonstrate their “Global commitment to creating a world where everyone feels they belong and society is inclusive.”
Carlson wasn’t finished, “M&M’s will not be satisfied until every last cartoon character is deeply unappealing and totally androgynous. Until the moment you wouldn’t want to have a drink with any one of them. That’s the goal,” he said.
Nick Adams, a conservative personality, agreed with Tucker and said that every American with “half a brain” should be outraged by M&M going “woke.” He also said that manhood is now under attack like at no other time in history.
Mars Wrigley has noticed the criticism and released a statement on Monday saying they would change their new marketing campaign and pause the use of spokescandies.
In their place, they have hired Maya Rudolph to be their new spokesperson.
“We are confident Ms. Rudolph will champion the power of fun to create a world where everyone feels they belong,” the message from M&M read.