Another Retailers Ad Is Making Waves

Politics makes strange bedfellows, but you’d be hard-pressed to find a stranger one than Sydney Sweeney and the far-right boogeyman liberals have conjured up in their heads. Yes, really — all it took was a jeans ad.

One modeling gig for American Eagle, and suddenly the Left acted like she was personally drafting policy for a Fourth Reich. The reaction? A meltdown of Chernobyl proportions, complete with the usual online pearl-clutching about how this simple ad campaign is somehow coded propaganda for “white supremacy.” Over jeans.


It’s wild how fast the internet mob can take something as mundane as a blonde actress wearing denim and turn it into a culture war flashpoint. Suddenly, American Eagle — yes, the store you hit up at the mall for back-to-school shopping — is the new front line in the fight against fascism.


What’s next? Are they going to start canceling her for wearing flip-flops? Because if so, her “Hey Dude” shoe campaign might be their next target. That ad dropped about a month ago, but who’s to say the outrage machine won’t find a way to retroactively get mad about that too?

Here’s the thing: Sydney Sweeney doesn’t seem like she’s trying to make a political statement. She’s an actress and model doing an ad campaign. That’s it. But in the fever swamp of online liberalism, that’s enough to spark a conspiracy about coded messaging, secret dog whistles, and whatever other nonsense they can scrape together to make themselves feel righteous.


At the end of the day, it’s a jeans ad. That’s it. But the way the Left has overreacted, you’d think she’d given a primetime speech at CPAC. It’s bizarre, it’s detached from reality, and it shows just how unserious some of these people have become.