Ladies and gentlemen, get ready for some big news in the world of social media and politics.
Former President Donald Trump has made a full return to X (formerly known as Twitter) after a long hiatus, marking a significant shift in his campaign strategy. What’s more, this move has caught everyone off guard, given the widespread belief that Trump was contractually tied to his own platform, Truth Social.
On Monday, Trump began bombarding X with a series of campaign messages, signaling that this comeback isn’t just a one-time event. It’s clear that Trump and his team have decided to take full advantage of X’s vast audience, especially in the wake of President Joe Biden’s unexpected exit from the presidential race. This sudden development has thrown the 2024 race into chaos, and Trump’s return to X seems perfectly timed to capitalize on the moment.
For a long time, it was assumed that Trump’s obligations to Truth Social would prevent him from fully engaging on X. However, with this new flurry of posts, it’s apparent that the former president has found a way around those limitations. As of now, Trump’s account has already put out five posts, with more coming every few hours.
But there’s something different about these messages—they’re polished, professional, and notably devoid of the all-caps rants that characterized Trump’s previous social media presence. It’s pretty clear that the former president isn’t the one behind the keyboard this time. Instead, it looks like his campaign team is running the show, presenting a more strategic and controlled image.
Are you better off now than you were when I was president?
Our economy is shattered. Our border has been erased. We’re a nation in decline.
Make the American Dream AFFORDABLE again. Make America SAFE again. Make America GREAT Again!
— Donald J. Trump (@realDonaldTrump) August 12, 2024
Now, here’s where things get interesting. About three weeks ago, as Kamala Harris officially entered the race, some experts suggested that Trump needed to revamp his social media approach. And it looks like that advice has been taken to heart. Trump’s decision to return to X and hand over control of his account to campaign operatives is a smart move.
And now, it seems the Harris campaign is freaking out.
JUST IN: The Harris Campaign releases unhinged campaign email, suggests Elon Musk controls democracy in America.
The desperate email blasted Musk for “allowing hate speech and disinformation” on X.
“The richest person in the world is a lackey for Team MAGA. Musk already ruined… pic.twitter.com/LeIVwVpww6
— Collin Rugg (@CollinRugg) August 13, 2024
Truth Social, while loyal, is a smaller platform that doesn’t have the reach of X. By coming back to X, Trump can tap into tens of millions of followers and boost his posts to reach even more people. It’s a powerful tool that was sitting on the sidelines for too long.
This isn’t just a random decision. The Trump campaign has been facing tough times, especially with what they describe as a “dishonest propaganda push” by the mainstream media to redefine Harris’s image despite her past record. With the election just a few months away, Trump’s team is pulling out all the stops to regain momentum.
MAKE AMERICA GREAT AGAIN! https://t.co/MlIKklPSJT pic.twitter.com/yJZmAaahs0
— Donald J. Trump (@realDonaldTrump) August 12, 2024
Will this move to X be the game-changer for Trump’s campaign? Maybe not on its own, but it could be one of the critical factors that help him cross the finish line. With so much on the line, every strategy, every platform, and every opportunity must be fully utilized. The race is far from over, and Trump’s return to X is just the beginning of what promises to be an intense and unpredictable election season. Stay tuned!
