The Marvels experienced a lackluster opening weekend at the box office, debuting with record-low profits for the Marvel Cinematic Universe (MCU). The film earned a mere $47 million domestically, marking the lowest franchise opening in its history. In contrast, Avengers: Endgame had a significantly more successful opening weekend three and a half years ago, accumulating a staggering $357 million.
Despite the disappointing numbers, Marvel remained optimistic in its promotional efforts, declaring on its official Twitter account, ‘#TheMarvels have arrived. Don’t miss the #1 movie in the world, now playing in theaters everywhere.’ This proclamation faced swift opposition from fans who contested the film’s claim to the number-one spot, asserting that it was undeserving of such a title.
Social media responses reflected a sense of skepticism and disappointment, with some viewers deeming The Marvels ‘boring’ and ‘the worst Marvel movie.’ The debate extended to numerical rankings, as fans pointed out that, according to Box Office Mojo, The Marvels held the 41st spot while Barbie claimed the number-one position. Additionally, Five Nights at Freddy’s outperformed The Marvels, both during its opening weekend with $78 million and overall with $127 million in earnings.
Marvel’s technical claim to the number-one spot based on the weekend’s box office faced criticism from moviegoers who argued that the accomplishment was overshadowed by the overall weak box office performance. Despite earning the most among the weekend’s releases, viewers contended that this achievement was diminished by the film’s initial struggles.
As fans express disappointment and skepticism, the future performance of The Marvels remains uncertain. Whether the studio’s promotional optimism can overcome the film’s initial challenges and contribute to its success in the weeks to come remains to be seen.
According to Box Office Mojo The Marvels is ranked 41. You know you lied and we know you lied. You’re not helping. pic.twitter.com/PSgiQExULM
— Gorgon’s Grimoires (@GorgonsGrimoire) November 13, 2023